Open today’s newspaper. What do you see? Ads! Look through a magazine. More Ads! Turn on TV, still more ads! Everywhere you look, someone has something to tell.Here are some ways ads get us to buy.
Some ads use famous people. Stars are paid to sell a product. Think about it. Do they really know about medicine? Do they know about soft drink? These people may be famous. But they may not know about what they are selling.
Some ads make you think you’re getting the word of an expert. They say, “Doctor said.” A man in a white coat comes on TV. He looks nice. “I use bright and white,” He says. This man looks like a doctor. But he is an actor. He has been paid to sell this product.
Does soap have anything to do with a pretty child? Not much. But ads may show their product with something nice such as the sun, the flowers and so on. Such an ad is about feelings rather than facts.
Ads are full of strong words, and words like “new” and “improved” have power. They can help a produce sell. The soap may be called “Spring Rain”. A car may be called “Tiger”. Strong words work on our feelings.
Some ads make promise. But can they keep them? No.
Some ads use our fear of being too late. “Buy now!” They say, “Selling ends soon.” Check to see if this is true. Don’t hurry. Take time to think.
All ads hope we will buy something, do something, or think in a certain way. Know what ads are doing. Ask questions to yourself. Don’t let their words and pictures fool you.
【小题1】Some stars appear in the ads because_________.

A．they know every product well

B．they are famous

C．they are all experts

D．they all like white coats

【小题2】According to the passage, we know that “Spring Rain” is the name of ______.

A．a kind of soap	B．a kind of car
C．a kind of medicine	D．a kind flower

【小题3】The writer thinks the words and the pictures in the ads________.

A．tell us a story	B．always make us strong
C．sometimes fool us	D．keep promises

书面表达

广告无处不在，有些人对广告持赞成态度，有些人认为广告有太多弊端，对此你有什么看法？请你参照表内所提供的信息，写一篇英语短文，并请你说明你自己的观点，至少2条。(80 字左右)

Some people’s ideas	Other people’s ideas	Your opinions
1. know some information about new products	1. don’t tell the truth
2. compare two different products	2. the quality of the product is not good
3. save money	3. the picture in an ad looks a lot better than…

 注意：

（1）开头部分已写好，只需接着写，开头部分不计入字数总数。

（2）所写内容必须包括表格中所给的信息。 

（3）字数80个左右。

（4）书写务必清楚，否则扣分。

Advertising

Recently we have had a discussion about the pros and cons of advertising. ________________

_____________________________________________________________________________________

_____________________________________________________________________________________

_______________________________________________                     ________________

 

In the modern world, advertising   1    everywhere! Some people think that ads are great. Others hate ads,     2    that they make our cities and countryside 3    ugly.

Many ads are aimed  specifically    4    teenagers, and some young people   5      more than 100 advertisements a day. It’s true that some ads can be very useful. For instance, they can help you to  compare  two different products    6      you can buy the one you really need. They can also help you    7         money. When prices   8      , you can go to the store with the     9           price. Ads also tell you when stores   10    sales.     11      , some advertising  can be  confusing or misleading.    12      the words sound    13         but don’t   really  tell you anything about the quality of the product. At other times, the picture in an ad  looks  a  lot   14       than the real thing.  At times an ad can lead you  15      something  you  don’t  need  at all.

1.	A． is B．are C． was D．were

2.A,  say            B. saying       C. to say         D. said

3.	A．looking B．looked C．look D．to look

 

4.	A．in B．for C．on D．at

 

5.	A． see B．to see C．seeing D．saw

 

6.	A． in order to B． so that C．such that D．that

 

7.	A． saving B． saved C．save D．saves

 

8.	A． list B．listed C．are listing D．are listed

 

9.	A． lowest B．low C．lower D．lowly

 

10.	A．have B．are having C．has D．had

 

11.	A． And B．So C．However D．But

 

12.	A． Some time B．Some times C． Some time D．Sometimes

 

13.	A．good B．well C．bad D．badly

 

14.	A．good B．better C．well D．best

 

15.	A．buy B．buys C．to buy D．bought

 

先阅读短文，掌握其大意。然后从方框中所给的词中选出恰当的10个，并用其适当形式填空，每个此限用一次。（每小题1分）

that;   clear;   with;   learn;   travel;   try;   from;   rain;   I;  strange;   he;    heavy

 

After almost 24 hour of traveling, I was in Beijing. I was 1.       with some of my classmates. We were all tired and dirty. Even at the airport, it was 2.       that we were in a foreign country which was very different 3.       our own. For us, the language sounded very4.      . Although nervous, I felt excited.

It’s amazing5.      there are so many places of interest (名胜) in Beijing. We visited the Forbidden City, Tian’anmen Square and the Great Wall.

One day, Li Bo, a Chinese friend of 6.      , took us to visit a village. On the way, it rained 7.       . we were wet when we arrived, but we were happy to see the mountains in the8.       . They were really beautiful. The China Study Tour made me 9.       a lot about the country, the people I met and even myself. It was the most valuable (宝贵的) part of my college life. I often encourage my friends to 10.        a study tour. There’s no other way to learn so much in only four weeks!

 

Have you ever wondered why birds sing? Maybe you thought that they were just happy.  After all，you probably sing or whistle when you are happy.
Some scientists believe that birds do sing some of the time just because they are happy. However，they sing most of the time for a very different reason. Their singing is actually a warning to other birds to stay out of their territory.
Do you know what a 'territory' is? A territory is an area that an animal，usually the male，claims(声称)as its own. Only he and his family are welcome there. No other families of the same kind are welcome. Your garden and house are your territory where only your family and friends are welcome. If a stranger should enter your territory and threaten(威胁)you，you might shout. Probably this would be enough to frighten him away.
If so，you have actually scared the stranger away without having to fight him. A bird does the same thing. But he expects an outsider almost any time，especially at nesting(筑巢)season. So he is screaming all the time，whether he can see an outsider or not. This screaming is what we call a bird's song，and it is usually enough to keep an outsider away.
Birds sing loudest in the spring when they are trying to attract a mate and warn others not to enter the territory of theirs..
You can see that birds have a language of their own. Most of it has to do with attracting mates and setting up territories.
【小题1】 Some scientists believe that most of the time bird's singing is actually _______.

A．away of warning	B．an expression of happiness
C．an expression of anger	D．away of greeting

【小题2】What is a bird's "territory"?.

A．A place where families of other kinds are not accepted.

B．A place where a bird may shut at the top of its voice

C．An area for which birds fight against each other.

D．An area which a bird considers to be its own.

【小题3】 Why do birds keep on singing at nesting season?

A．Because they want to invite more friends.

B．Because they want to find outsiders around.

C．Because their singing helps frighten outsiders away.

D．Because their singing helps remove their fears.

【小题4】How does the writer explain bird's singing?

A．By comparing birds with human beings.	B．By reporting experiment results.
C．By describing birds' daily life.	D．By telling a bird's story.