Question

The right name is important in the business world. All you have to do is think of the names for some of the products you buy every day and you’ll agree that the name and the product are connected in everyone’s mind.

In many countries, successful trade or brand(商标) names are protected by law so that other companies cannot make the same product by copying. Businesses register(注册) a company or a product name with the government. In fact, more than 1,000 product and company names are registered every hour. Many companies spend a lot of money to find the right name for their products. A good example of this is in the car industry. Some successful names for cars have powerful associations(联系). The Ford Mustang and the Jaguar are only two examples of choosing the names of animals that are fast and strong.

When a U. S company decides to sell its product in another country, it has to make sure that the product name translates(翻译) properly. When Coca-Cola introduced its soft drink to China, it looked for the right name. It wanted a name that would do two things. One was to present its image in Chinese and the second was to be close to its first brand name—Coke. It took some efforts before finding the right word — which sounds similar and translates as “happiness in the mouth”. Asian company names are not new to the United States. The brand names of Samsung and Sony have been successful. Finding the right brand name is a big business. Asian companies that sell to foreign markets pay to find a name that will connect with its customers. There are even naming companies that offer help in inventing product names. These companies can charge up to $100,000 a word for their good names. But it’s worth it. Successful companies know how important the right brand names are for their development.

1.Why are trade names protected by law in many countries?

A．To make companies pay for naming service.

B．To help people choose the best products.

C．To present good images of the products.

D．To prevent good images from being copied.

2.What can we learn from the passage?

A. Many companies care about the cost of finding the right names.

B. Creative trade names can help companies to have a larger sale.

C. The government often does business with naming companies.

3.What’s the best title for the passage?

A．The Importance of Right Brand Names        B．The Development of Names

C．The Rules of Naming                     D．The Methods of Choosing Names

 

Answer 1

【答案】

1.D

2.B

3.A

【解析】

试题分析：这篇文章讲述的是一个恰当的商标名在商业上有着非常重要的作用，与一个公司的成功有着很大的关联。

1.细节题。根据文章In many countries, successful trade or brand(商标) names are protected by law so that other companies cannot make the same product by copying.可知，在许多国家，商标名由法律保护，是为了防止其他公司抄袭。故选D

2.细节题。根据文章Successful companies know how important the right brand names are for their development.可知，好的商标名能够帮助公司更好的销售产品。故选B

3.主旨题。这篇文章讲述的是适当的商标名对一个公司的重要性。故选A

考点：社会现象类议论文

点评：议论文的作答，重在理解作者的感情色彩，作者所持有的观点。首先对文章的大致意思进行了解。对于细节题，学生在理解全文的基础上要对题目中关键字在文章中迅速定位，找到相对应的出处，答题比较问题中的陈述与原意的区别细心作答。