Question

The right name is important in the business world. All you have to do is think of the names for some of the products you buy every day and you’ll agree that the name and the product are connected in the everyone’s mind.

In many countries, successful trade or brand names are protected by law. This is so that other companies cannot make a product and, in fact, be buying something different. Businesses register a company or a product name with the government. In fact, more than 1,000 product and company names are registered every hour. Many companies spend a lot of money to find the right name for their products. A good example of this is. In the car industry. Some successful names for cars have powerful associations （联系）.The Ford Mustang and the Jaguar are only two examples of choosing the names of animals that are fast and strong.

When a U. S company decides to sell its product in another country, it has to make sure that the product name translates properly. When Coca-Cola introduced its soft drink to China, it looked for the right name. It wanted a name that would do two things. One was to present its image（形象）in Chinese and the second was to be close to its first brand name—Coke. It took some efforts before finding the right word —which sounds similar and translates as “happiness in the mouth”. Asian company names are not new to the United States. The brand names of Samsung and Sony have been successful. Finding the right brand name is a big business. Asian companies that sell to foreign markets pay to find a name that will connect with its customers. There are even naming companies that specialize in inventing product names. These companies can charge （要价）up to $100,000 a word for their creations. But it’s worth it. Successful companies know how important the right brand names are for their development.

1.Why are trade names protected by law in many countries?

A. To make companies pay for naming service.

B. To help people choose the best products

C. To present good images of the products.

D. To prevent good images from being copied

2.What can we learn from the passage?

A. Many companies care about the cost of finding the right names

B. Creative trade names can help companies to have a larger sale

C. The government often does business with naming companies

D. It is considered necessary for cars to be names after animals

3.What’s the best title for the passage?

A. The Business of Names

B. The Development of Names

C. The Rules of Naming Business

D. The Methods of Choosing Names

 

Answer 1

【答案】

 

1.D

2.B

3.A

【解析】

试题分析：一个商品的名称是非常重要的。在很多国家，一些知名品牌的商品或公司的名称都是受国家法律保护的。每天都有成千上万的商品的名称被注册。很多商家都耗资很大来为自己的公司和商品命名。出口到国外的商品名称的翻译也非常重要。现在出现了一个新的公司就是命名公司，他们为一个商品或公司命名需要很大的费用每个字要几十万。

1.细节理解题，根据文中语句“In many countries, successful trade or brand names are protected by law. This is so that other companies cannot make a product and, in fact, be buying something different.”理解可知。保护商品名称的主要目的就是阻止别人进行侵权，故选D。

2.细节理解题，根据文中语句“Successful companies know how important the right brand names are for their development.”理解可知。一个好的名字可能给公司带来很多的效益，故选B。

3.理解归纳题，通读全文语句理解可知，本文主要介绍了商业中的公司和产品的命名，故选A。

考点：社会现象类的阅读

点评：此题考查的内容广泛，既有对语句的理解，还有对短文标题的推测，对这类题目把握难度稍大，这就要求对整篇文章有较深的理解，因此要对文章多读两遍，把握好每个小细节，读懂文章后作出正确选择。