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    It was once unheard-of to be a businessman in China. Nowadays, though, it’s quite common to become your own boss. Let’s say you have an idea. Maybe you want to open an English school or sell Japanese comics. First, you need a business plan. It sets out what you’ll sell and how much everything will cost. Most businesses that fail didn’t have this. If you need to borrow money at the start, banks will ask for a detailed plan.
    The best starting place for a business plan is the 4Ps: product, place, price and promotion. All these must be strong to be successful.
    □Product
    Your product must have something unique. What makes it special compared to other similar products? If you want to start a noodle shop that has nothing new, don’t expect people to show much interest. You can research your product. For food, let people try it for free. For toys, let a few children play with them to see if they like them.
    □Place
    There’s no point having a product that people want to buy if your shop is in an empty mall. Think about which type of person is going to buy what you sell. Where do they usually go shopping? When looking at possible places, spend the day there. See how many people pass by. Also, are there other shops nearby selling similar products? If so, how can you be better than them?
    □Price
    Work out how much it costs to make or provide your product. As a general rule, your price will be double the cost. After all, you’re also paying for rent, staff and you need to eat too!
    □Promotion
    How can you attract people to your shop? Advertising in newspapers and on TV is expensive. Perhaps you can get free advertising by getting a newspaper to write about your business.
    小题1:What’s the best title for the passage?
    A．How to start a business.
    B．Starting a business soon.
    C．Starting your own business.
    D．Preparations for starting a business.
    小题2:According to the author, the reason why most businesses fail is due to lack of ________.
    A．a business planB． a shopC． moneyD．successful businessmen
    小题3:If you want to start a noodle shop, you should ________.
    A．expect people to show much interest
    B．research your noodles
    C．let people try it at a low price
    D．let children have a try
    小题4:What does “If so” in Paragraph 4 refer to?
    A．There are shops selling the goods like yours.
    B．Many people pass by.
    C．You should think about which type of person is going to buy what you sell.
    D．You should spend the day on possible places.
    小题5:You are selling toys to children. It costs 5 yuan to make each one. How much should you charge the children for each toy?
    A．15 yuan.B． 5 yuan.C． 10 yuan.D． 50 yuan.

    小题1:C
    小题2:A
    小题3:B
    小题4:A
    小题5:C

    试题分析：本文主要教育我们如何进行自己的生意，给出了四个具体步骤的建议：product, place, price and promotion.
    小题1:C 主旨大意题。根据文章第2段The best starting place for a business plan is the 4Ps: product, place, price and promotion. All these must be strong to be successful.可知本文主要讲述的是如何成功地进行自己的生意的4步骤。
    小题2:A 推理题。根据文章第一段Let’s say you have an idea. Maybe you want to open an English school or sell Japanese comics. First, you need a business plan.可知如果我们要自己做生意，首先就是要有一个很好的计划。说明很多人生意失败主要原因就是没有计划性。故A正确。
    小题3:B 细节题。根据文章第3段If you want to start a noodle shop that has nothing new, don’t expect people to show much interest. You can research your product.可知如果你想要开面条店，首先你要研究你的商品，要了解你的商店。故B正确。
    小题4:A 推理题。根据本句Also, are there other shops nearby selling similar products? If so, how can you be better than them?可知这里的so就是指前面一句中的there are other shops nearby selling similar products.如果在附近有一些其他的出售类似产品的商店，你就要思考如何比对方做得更好。故A正确。
    小题5:C 计算题。根据文章倒数第2段As a general rule, your price will be double the cost.可知你的价格要是你成本的2倍，因为你要考虑租金，职工工资和你的支出。故C正确。
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    科目：高中英语 来源：不详 题型：阅读理解

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    科目：高中英语 来源：不详 题型：阅读理解

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    科目：高中英语 来源：不详 题型：阅读理解

    Alabama
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    科目：高中英语 来源：不详 题型：阅读理解

    Monkeys prefer heavy metal to classical music, according to researchers at the University of Wisconsin whose findings are published this week in Biology Letters.
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    Rather than making them excited or aggressive, the heavy metal tracks had a comforting effect. Dr Snowdon, who teamed up with National Symphony Orchestra musican David Teie, also played the monkeys music composed specifically for them. Although they enjoyed Metallica, they were much more interested in these pieces.
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    Frans B.M. de Waal, a professor of psychology at Emory University who studies animals, said the findings appear to say more about how monkeys respond to the sounds they make than they do about music or the evolution of music.
    Dr Snowdon no longer has a monkey colony to use in his research, but he said his co-author David Teie is exploring the concept of music for cats.
    "If we understand how we can affect their emotional states through using musical sound and aspects of our speech, maybe those of us living with companion animals can have a better relationship with them, too," Snowdon said.
    小题1:The research mentioned in the passage is mainly about ______.
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    C．special music for animalsD．the origin of music
    小题2:When the monkeys heard the music they liked, they ______.
    A．looked anxiousB．became restless
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    小题4:The aim of the research, according to Professor Snowdon, is to ______.
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    B．compare monkeys and cats in term of music
    C．develop new music based on animals’ calls
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    科目：高中英语 来源：不详 题型：阅读理解

    US military is attempting to develop a new style “insect robot” to replace the human soldier to go wherever he can’t. The greatest trouble this project has fallen across is how to enable the robot to fly freely like an insect， said an official of the Pentagon(五角大楼).
    The Pentagon is seeking for the cooperation with scientists in hope of developing a new technique by which people can control the insect’s flight direction and pass on the information its eyes or other organs catch through the equipment set in its body， the official said.
    It is thus designed that a tiny controlling chip will be equipped in an insect’s body when it is in chrysalis(蛹). As the insect grows， the cut made when fixing in the chip will be recovered. The chip will exist in forever. Scientists believe this won’t influence the insect， sound growth or the functions of internal organs.
    The terminal target of the project is to set up a global system， in which the insect robots will be stationed in all parts of the world and stick to their posts till a new instruction is received. At that time the military can receive from all over the world clear image information within about 5 meters of the insects and that of a special target within 100 meters.
    Years ago， Defense Advanced Research Projects Agency of US DOD(国防部) spent $3,000,000 carrying out a plan for training bees to detect landmines. But， no new progress has so far been made.
    “According to the scientists， there is still enormous difficulty in technology in turning it into reality， such as the insects reproduction(繁殖)， their adaptation to the surroundings and temperature and so on. However， this project is really challenging. If successful， it is equal to making countless small drone(无人机)，”said the official of DOD.
    小题1:According to the description of the passage， what is an insect robot like？
    A．An insect made of a certain metal.
    B．A robot looking like an insect.
    C．An insect with a chip in its body.
    D．A tiny flying robot.
    小题2:As for the design that an insect robot can receive and send information， how do you infer(推测) it works？
    A．There must be a controlling chip well connected with the insect’s brain.
    B．The insect’s eyes and other organs must be replaced by some special equipment.
    C．All the insect’s concerned organs must be controlled by a chip.
    D．The insect must be so well trained as to make full use of its organs.
    小题3:When the project is completed， US military will　　　　.
    A．have a clear picture of almost every part of the world
    B．have insect robots from all over the world
    C．see clearly the things within 10 to 100 meters
    D．get many insects which obey their orders
    小题4:Of the following technical problems， which is the one the scientists can’t solve so far？
    A．They can’t keep sound growth of the insects.
    B．They can’t ensure the insects to produce their young.
    C．They can’t fix a chip in an insect.
    D．They can’t make sure the internal organs function well.
    小题5:What does the underlined word “terminal” in the fourth paragraph mean？
    A．Leading.B．Vital.C．Moral.D．Final.

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