Beware of those who use the truth to deceive. When someone tells you something that is , but leaves out important information that should be , he can create a false impression. For example, someone mi 题目和参考答案——青夏教育精英家教网—

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　Beware of those who use the truth to deceive(欺骗). When someone tells you something that is　　, but leaves out important information that should be　　, he can create a false impression.
For example, someone might say, “I just　　a hundred dollars on the lottery. It was great. I took that dollar ticket back to the store and　　it in for one hundred dollars!”
This guy is a winner, 　　? Maybe, maybe not. We then discover that he bought two hundred　　, and only one was a winner. He’s really a big　　!
He didn’t say anything that was　　, but he deliberately left out some important　　. That’s called a half-truth. Half-truths are not technically　　, but they are just as not　　.
Untrustworthy candidates in　　campaigns often use this tactic(手段). Let’s say that during Governor Smith’s last term, the state lost one million jobs and　　three million jobs. Then she　　another term. One of her opponents runs an ad　　, “During Governor Smith’s term, the state lost one million jobs!”That’s true. 　　, an honest statement would have been, “During Governor Smith’s term, the state had a net gain of　　million jobs. ”
Advertisers will sometimes use half-truths. It’s　　the law to make false claims so they try to mislead you with the　　. An ad might boast, “Nine out of ten doctors recommend Yucky Pills to cure nose pimples. ”It　　to mention that they only asked ten doctors and nine of them work for the Yucky Corporation.
This kind of deception happens too often. It’s a sad fact of life: Lies are lies, and sometimes the truth can lie as well.

小题1:

A．false	B．true
C．interesting	D．boring

小题2:

A．included	B．contained
C．ignored	D．referred

小题3:

A．lost	B．found
C．donated	D．won

小题4:

A．changed	B．took
C．turned	D．made

小题5:

A．right

B．well

C．really

D．though

小题6:

A．books	B．papers
C．tickets	D．balls

小题7:

A．winner	B．loser
C．fighter	D．thinker

小题8:

A．true	B．real
C．doubtful	D．false

小题9:

A．details	B．information
C．mistakes	D．errors

小题10:

A．stories	B．truth
C．messages	D．lies

小题11:

A．pleasant	B．exciting
C．honest	D．clever

小题12:

A．political	B．commercial
C．personal	D．public

小题13:

A．stopped	B．found
C．avoided	D．gained

小题14:

A．seeks	B．gets
C．achieves	D．searches

小题15:

A．writing	B．telling
C．saying	D．speaking

小题16:

A．Otherwise	B．However
C．Meanwhile	D．Because

小题17:

A．one

B．two

C．three

D．four

小题18:

A．for	B．to
C．against	D．in

小题19:

A．words	B．facts
C．data	D．truth

小题20:

A．fails	B．tries
C．manages	D．plans

小题1:B
小题2:A
小题3:D
小题4:C
小题5:A
小题6:C
小题7:B
小题8:D
小题9:B
小题10:D
小题11:C
小题12:A
小题13:D
小题14:A
小题15:C
小题16:B
小题17:B
小题18:C
小题19:D
小题20:A

作者以只给出部分事实的事情为例, 指出我们不应该只看事物的表面事实, 因为这些事实有时是片面的。
小题1:选B。考查词语复现。根据Beware of those who use the truth to deceive. 可知。
小题2:选A。考查词义辨析。当有人告诉你部分事实, 但省略了应该包括在内的重要信息时, 他就能创造虚假的印象。include通常表示把某事物或某人作为其中的一部分包含在内; contain通常指某容器中盛或装有某物, 还可以指某种物质中含有某成分或含有其他物质; ignore忽视; refer提及。
小题3:选D。考查对上下文语境的理解。根据下文This guy is a winner可知是买彩票中了一百美元。win赢得; lose失去; find找到; donate捐赠。
小题4:选C。考查固定搭配。turn in上交; change改变; take拿; make制作。
小题5:选A。考查对上下文语境的理解。根据Maybe, maybe not. 可知, 本句意为“这个人是个赢家, 对吗? ”
小题6:选C。考查对上下文语境的理解。根据I took that dollar ticket back to the store and　　　　it in for one hundred dollars!”可知。
小题7:选B。考查背景常识。买彩票的人买了200张彩票, 但只赢了100美元, 因此是输家。
小题8:选D。考查对上下文语境的理解。根据That’s called a half-truth. 可知。
小题9:选B。考查词语复现。根据第一段中When someone tells you something that is　　　　, but leaves out important information that should be　　　　, he can create a false impression. 可知。
小题10:选D。考查词语复现。根据文章最后一句Lies are lies, and sometimes the truth can lie as well. 可知。
小题11:选C。考查背景常识。根据常识可知half-truths不诚实。
小题12:选A。考查前后照应。根据下文所举的例子来看, 这是一次政治竞选活动。political政治的; commercial商业的; personal个人的; public公开的。
小题13:选D。考查词语复现。根据During Governor Smith’s term, the state had a net gain of　　　　million jobs. ”可知。
小题14:选A。考查对上下文语境的理解。史密斯州长谋求第二个任期。seek谋求; get得到; achieve达到; search搜寻。
小题15:选C。考查词义辨析。根据ad可知是广告上写着……。
小题16:选B。考查对上下文语境的理解。分析句意可知前后为转折关系。however然而; otherwise否则; meanwhile与此同时; because因为。
小题17:选B。考查对上下文语境的理解。根据Let’s say that during Governor Smith’s last term, the state lost one million jobs and　　　　three million jobs. 可知。
小题18:选C。考查背景常识。造假当然是违背法律的。
小题19:选D。考查前后照应。根据句中的false可知。
小题20:选A。考查词义辨析。它未提及他们只问了十名医生, 其中九名为the Yucky Corporation工作。

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The best starting place for a business plan is the 4Ps: product, place, price and promotion. All these must be strong to be successful.
□Product
Your product must have something unique. What makes it special compared to other similar products? If you want to start a noodle shop that has nothing new, don’t expect people to show much interest. You can research your product. For food, let people try it for free. For toys, let a few children play with them to see if they like them.
□Place
There’s no point having a product that people want to buy if your shop is in an empty mall. Think about which type of person is going to buy what you sell. Where do they usually go shopping? When looking at possible places, spend the day there. See how many people pass by. Also, are there other shops nearby selling similar products? If so, how can you be better than them?
□Price
Work out how much it costs to make or provide your product. As a general rule, your price will be double the cost. After all, you’re also paying for rent, staff and you need to eat too!
□Promotion
How can you attract people to your shop? Advertising in newspapers and on TV is expensive. Perhaps you can get free advertising by getting a newspaper to write about your business.
小题1:What’s the best title for the passage?

A．How to start a business.

B．Starting a business soon.

C．Starting your own business.

D．Preparations for starting a business.

小题2:According to the author, the reason why most businesses fail is due to lack of ________.

A．a business plan

B． a shop

C． money

D．successful businessmen

小题3:If you want to start a noodle shop, you should ________.

A．expect people to show much interest

B．research your noodles

C．let people try it at a low price

D．let children have a try

小题4:What does “If so” in Paragraph 4 refer to?

A．There are shops selling the goods like yours.

B．Many people pass by.

C．You should think about which type of person is going to buy what you sell.

D．You should spend the day on possible places.

小题5:You are selling toys to children. It costs 5 yuan to make each one. How much should you charge the children for each toy?

A．15 yuan.

B． 5 yuan.

C． 10 yuan.

D． 50 yuan.

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