Multitasking
What is the first thing you nitice when you walk into a shop? The products displayed (展示) at the entrance? Or the soft background music?
But have you ever notice the smell? Unless it is bad, the answer is likely to be no. But while a shop’s scent may not be outstanding compared with sightsand sounds, it is certainly there. And it is providing to be an increasing powerful tool in encouraging people to purchase.
A brand store has become famous for its distinctive scent which floats through the fairly dark hall and out to the entrance, via scent machines. A smell may be attractive but it may not just be used for freshening air. One sports goods company once reported that when it first introduced scent into its stores, customers’ intension to purchase increased by 80 percent.
When it comes to the best shopping streets in Pairs, scent is just as important to a brand’s success as the quality of its window displays and goods on slaes. That is mainly because shopping is a very different experience to what it used to be.
Some years ago,the focus for brand name shopping was on a few people with sales assistants’ disproving attitude and don’t-touch-what-you-can’t-afford displays. Now the rise of electronic commerce (e-commerce) has opened up famous brands to a wider audience. But while e-shops can use sights and sounds, only bricks-and-mortar stores (实体店) can offer a full experience from the minute customers step through the door to the moment they leave. Another brand store seeks to be much more than a shop, but rather a destination. And scent is just one way to achieve this.
Now a famous store uses complex man-made smell to make sure that the soft scent of baby powder floats through the kid department, and coconut (椰子) scent in the swimsuit section. A department store has even opened a new lab, inviting customers on a journey into the store’s windows to smell books, pots and drawers, in search of their perfect scent.
【小题1】According to the passage, what is an increasingly powerful tool in the success of some brand store?
| A．Friendly assistant. | B．Unique scents. |
| C．Soft background music | D．attractive window display. |
| A．ashow the advantages of brick-and-mortar stores |
| B．urge shop assistants to change their attitude |
| C．push stores to use sights and sounds |
| D．introduce the rise of e-commerce |
| A．a platform that exhibts goods |
| B．a spot where travelers like to stay |
| C．a place where customers love to go |
| D．a target that a store expects to meet |
| A．compare and evaluate | B．examine and assess |
| C．argue and discuss | D．inform and explain |
【小题1】B
【小题2】A
【小题3】C
【小题4】D
解析【文章大意】本文是一篇说明文。文章介绍了采用香味提高销售量的理念。文章讲述了香味对于传统实体店的影响。各大品牌店都加强了味觉对顾客消费欲求的刺激，并根据商品不同调节香味。
【小题1】 B 考查细节阅读。根据第二段“And it is providing to be an increasing powerful tool in encouraging people to purchase”可知，此句中的it指的是前面的scent.故此题选B。
【小题2】 A 考查判断推理。根据第五段“while e-shops …only bricks-and-mortar stores (实体店) can offer a full experience”一句来判断，作者的倾向非常明显，认为实体店能提供完成购物体验，即强调传统实体店的优势。故选A。
【小题3】 C 考查词义猜测。“destination”的本意是目的地，与上面提到的“shop”场地相通，但意义迥异，不仅是购物的地方，更多的是一种购物的完整体验，有视觉、听觉和味觉的多重享受。这里的意义是针对消费者而言的，而不是商店或商家。A、D选项都是针对商家说的，而B跟文章没有关系。故本题选C。
【小题4】 D 考查主旨大意的推断。这篇文章主要是谈论香味对购物心理的影响，是一篇说明文，所以重在介绍和解释香味对于实体店的影响。A项意为对比和评估，对比谈到了，而评价涉及较少；B意为检测和评估，科学检测意味太浓，跟本文大意不符。C项意为争辩，没有批评靶子的情况下，这种说法不成立。所以本题选D，只是介绍了解释了“香味”，没有进行科学试验。
考点：考查说明文类阅读
阅读快车系列答案科目：高中英语 来源： 题型：阅读理解
For incoming freshmen at western Connecticut's suburban Brookfield High School, lifting a backpack weighed down with textbooks is about to give way to tapping out notes and touching electronic pages on an iPad, A few hours away, every student at Burlington High School near Boston．will also start the year with new school-issued iPads, each loaded with electronic textbooks and other online resources in place of traditional texts．Apple officials say they know of more than 600 districts that have launched what are called "one-to-one" programs．
At Burlington High in suburban Boston, Principal Patrick Larkin says the $500 iPads is better than textbooks in the long term, though he said the school will still use traditional texts in some courses if suitable electronic programs aren't yet available." Lark/n said of textbooks, "but they're pretty much outdated the minute they're printed and certainly by the time they're delivered"．
But some experts warn that the districts need to ensure they can support the wireless infrastructure （设施）, repairs and other costs that accompany a switch to such a tech-heavy approach． Mark Warschauer, an education and informatics professor said, "I think people will like it． I really don't know anybody in high school that wouldn't want to get an iPad," he said． "We're always using technology at home, then when you're at school it's textbooks．so it's a good way to put all of that together．" Districts are varied in their policies on how they police students' use．
And the nation's textbook publishing industry, accounting for $ 5.5 billion in yearly sales to secondary schools, is taking notice of the trend with its own shift in a competitive race toward developing curriculum （课程） specifically for iPads． Jay Diskey, executive director of the Association of American Publishers' schools division, said all of the major textbook publishers are moving toward electronic offerings, but at least in the short term, traditional bound textbooks are here to stay．"I think one of the real key questions that will be answered over the next several years is what sort of things work best in print for students and what smt of things work best digitally, "
【小题1】The first paragraph is mainly about ．
| A．a program to promote iPads marketing in new school year |
| B．a program to spread electronic learning in new school year |
| C．a plan of how to use iPads in the coming school education |
| D．a plan of how to use IT technique in die coming school teaching |
| A．Some students wouldn't like to have iPads in schools． |
| B．The iPads are too expensive for school students to buy． |
| C．Most experts oppose the idea that iPads replace paper textbooks． |
| D．The iPads may be unavailable for some traditional courses． |
| A．traditional textbooks are behind the times before they are printed |
| B．traditional textbooks possibly need to he printed again before delivered |
| C．contents of traditional textbooks can't be renewed in time as electronic ones do |
| D． the iPads can deliver information much more rapidly than printed textbooks |
| A．more students tend to use printed textbooks rather than electronic ones |
| B．textbook publishing houses will develop more electronic textbooks of their own |
| C．it is impossible for the iPads to be widely used in schools in the future |
| D．electronic textbooks will take the place of printed ones in new school year |
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科目：高中英语 来源： 题型：阅读理解
Cold weather can be hard on pets, just like it can be hard on people. Sometimes owners forget that their cats are just as used to the warm shelter (住所) as they are. Some owners will leave their animals outside for a long period of time, thinking that all animals are used to living outdoors. This can put their pets in danger of serious illness. There are things you can do to keep your animal warm and safe.
Keep your pets inside as much as you can when the weather is bad. If you have to take them out, stay outside with them. When you’re cold enough to go inside, they probably are too. If you must leave them outside for a long time, make sure they have a warm, solid shelter against the wind, thick bedding, and plenty of non-frozen water.
If left alone outside, dogs and cats can be very smart in their search for warm shelter. They can dig into snow banks or hide somewhere. Watch them closely when they are left outdoors, and provide them with shelter of good quality. Keep an eye on your pet’s water. Sometimes owners don’t realize that a water bowl has frozen and their pet can’t get anything to drink. Animals that don’t have clean and unfrozen water may drink dirty water outside, which may contain something unhealthy for them.
【小题1】 What do we learn about pets from Paragraph 1?
| A．They are often forgotten by their owners. |
| B．They are used to living outdoors. |
| C．They build their own shelter. |
| D．They like to stay in warm places. |
| A．To know when to bring them inside. |
| B．To keep them from eating bad food. |
| C．To help them find shelters. |
| D．To keep them company. |
| A．To solve a problem. |
| B．To give practical advice. |
| C．To tell an interesting story. |
| D．To present a research result. |
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科目：高中英语 来源： 题型：阅读理解
Women are friendly. But men are more competitive. Why? Researchers have found it's all down to the hormone oxytocin (荷尔蒙催生素). Although known as the love hormone, it affects the sexes differently.
"Women tend to be social in their behavior. They often share with others. But men lend to be competitive. They are trying to improve their social status," said Professor Ryan.
Generally, people believe that the hormone oxytocin is let out in our body in various social situations and
our body creates a large amount of it during positive social interactions (互动) such as falling in love or giving birth.
But in a previous experiment Professor Ryan found that the hormone is also let out in our body during negative social interactions such as envy.
Further researches showed that in men the hormone oxytocin improves the ability to recognize competitive relationships, but in women it raises the ability to recognize friendship. Professor Ryan's recent experiment used 62 men and women aged 20 to 37. Half of the participants（参与者）received oxytocin. The other half received placebo (安慰剂).
After a week, the two groups switched with participants. They went tlirough the same procedure with the other material.
Following each treatment, they were shown some video pictures with different social interactions. Then they were asked to analyze the relationships by answering some questions. The questions were about telling friendship from competition. And their answers should be based on gestures, body language and facial expressions.
The results indicated that, after treatment with oxytocin, men's ability to correctly recognize competitive relationships improved, but in women it was the ability to correctly recognize friendship that got better.
Professor Ryan thus concluded: "Our experiment proves that the hormone oxytocin can raise people's abilities to better distinguish different social interactions. And the behavior differences between men and women are caused by biological factors (因素) that are mainly hormonal."
【小题1】What causes men and women to behave differently according to the text?
| A．Placebo. | B．Oxytocin. |
| C．The gesture. | D．The social status. |
| A．Oxytocin affects our behavior in a different way. |
| B．Our body lets out oxytocin when we are deep in love. |
| C．Our body produces oxytocin when we feel unhappy about others' success. |
| D．Oxytocin improves our abilities to understand people's behavior differences. |
| A．To test the effect of oxytocin on the ability to recognize social interactions. |
| B．To know the differences between friendship and competition. |
| C．To know people's different abilities to answer questions. |
| D．To test people's understanding of body language. |
| A．explaining people's behaviors |
| B．describing his own experiences |
| C．distinguishing sexual differences |
| D．discussing research experiments |
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科目：高中英语 来源： 题型：阅读理解
Moving to a new neighborhood，town，state，or even country can be a pretty scary experience.All you know is that things will be different and chances are you won’t know the kids at your new school.
The experiences that go with moving make many kids feel nervous and worried.This is perfectly normal but don’t let these emotions overrun your thoughts！You will soon get used to your surroundings and find new friends at your new school.
Leaving old friends and familiar places behind can be difficult.However，as you begin the moving process，keep in mind that saying goodbye to your old house，school，and friends does not mean that you have to forget them or that your farewell is permanent！If you’re moving to a new state or even a different country and won’t see your friends for a long nme，don’t despair.Make sure to ask everyone for their address so you can write them letters.Also，thanks to the Internet，it is very easy to stay in touch through email or instant messaging technologies.With your parent’s permission，you can even create a blog or web page to chronicle all of your new experiences.Include your thoughts，tales of your new adventures，even pictures of new friends，your new house，and new town.Your old friends will love seeing what you are busy with.
Many schools have an orientation program where a student already established at the school shows a new student around for their first week.This can help you to find your way around the school and to make new friends faster.
While moving is tough on kids of any age，high school counselor Karen Turner says moves can be particularly difficult for teens.“I think moving during adolescents is an extremely stressful experience，especially if you are into your junior high or senior year.Students tend to have established a very strong peer network during that period in their lives.Often this has more influence on them even than their families in some cases，and when they are torn from that there’s often resentment (怨气)．” However，Turner adds that while moving isn’t easy，there are things that your parents and the school can do to help you cope with the change.
【小题1】Who are the intended readers of the passage?
| A．Education experts. | B．School teachers. |
| C．Parents. | D．Students. |
| A．Staying in contact with old friends. |
| B．Expressing yourself when it is possible. |
| C．Forming good habits at school. |
| D．Keeping positive about your new school. |
| A．helps local students in many ways |
| B．is organized by new students |
| C．offers help to new students |
| D．focuses on all the students at school |
| A．many parents seem to care little about their children |
| B．teens can easily be attached to their friends |
| C．parents should communicate with the school teachers |
| D．teens tend to behave rudely in a new school |
| A．What a new school is like. |
| B．why parents move with their children. |
| C．How parents and the school can help the children. |
| D．How children can express their anxiety. |
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科目：高中英语 来源： 题型：阅读理解
Today，people all over the world are moving out of small villages in the country to go and live in big，noisy cities.They are moving from the peaceful hills，mountains，fields，rivers and streams of the countryside to the busy world of streets，buildings，traffic and crowds.This movement from rural areas to urban_areas has been going on for over two hundred years.
In many countries，the main reason why people come to live in towns and cities is work.After one or two large factories have been built in or near a town，people come to find work，and soon an industrial area begins to grow.There is usually a residential area nearby，where the factory workers can live.The families of these workers need schools，hospitals and shops，so more people come to live in the area to provide these services and a city grows.
In every major city in the world，there is a business district where the big companies have their main offices.In the United States，this area is usually in the city centre.It is here that you can see the huge skyscraper office blocks.The people who work here often travel a long way to work each day.Many of them live in the suburbs of the city，far away from the industrial area and the city centre.Some suburbs are very pleasant，with nice houses and big gardens.There are usually parks for children to play in and large department stores where you can buy all you need.
But what is the future of the big cities? Will they continue to get bigger? Perhaps not.Some major cities have actually become smaller in the last ten years，and it is quite possible that one day we will see people moving out of the major cities and back into smaller towns and villages.
【小题1】We can easily know that the underlined phrase “urban areas” means________.
| A．areas of the countryside |
| B．areas of a town or city |
| C．areas near the countryside |
| D．areas near a town or city |
| A．Because they can live more comfortably there. |
| B．Because they prefer a noisy life to a peaceful life. |
| C．Because they want to find work. |
| D．Because they are sure of having a better life there. |
| A．rows of houses，schools and shops |
| B．many offices and factories |
| C．a lot of factories and farms |
| D．many houses with offices and factories |
| A．while living on the faraway edge of the city |
| B．and live there |
| C．but live in another city |
| D．but live far away out of the city |
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科目：高中英语 来源： 题型：阅读理解
To Friend or Not to Friend
We all love our parents and turn to them when we're in need, but would you like them to hear the conversations you have with your friends on the school playground or lunch queue? Social networking sites have become extensions of the school hallways, so would you add your parents as “friends” and allow them to view your online activities and conversations with friends?
In the past the generation gap included a technology gap, where children were up to date with latest technology and parents were left behind, content to continue their day to day lives as they always had because they had no need to know more about technology. However, more and more parents are beginning to realize just how important social networks are in their lives. This realization has given many parents the motivation to educate themselves about social networking sites.
These days many people are attracted to social networking sites because they can choose who they have around them; there's also a certain amount of control over privacy that we don't get in real life. Sometimes we feel that privacy is violated when we must accept a “friend” request from a parent or family member.
It's a difficult choice whether or not to allow a parent to become a part of our online lives. On the one hand we don't want to “reject” their request because that might hurt their feelings or make them feel you have something to hide. On the other hand if you do accept, then you could have a sense of being watched and no longer feel free to comment or communicate the way you did before.
A recent survey suggested that parents shouldn't take it personally if their child ignores their request: “When a teen ignores a parent's friend request, it doesn't necessarily mean that they are hiding something, but it could mean that this is one part of their life where they want to be independent.”
Perhaps talking with parents and giving explanations would help soften the blow if you do choose not to add them to your friends list.
【小题1】From Paragraph 2, we learn that ________.
| A．parents feel secure about their privacy online |
| B．social networks successfully fill the generation gap |
| C．parents have realized the importance of social networks |
| D．social networks offer a platform for parents to communicate |
| A．they hide something from their parents |
| B．they are unwilling to be watched by parents |
| C．their parents tend to fall behind in technology |
| D．their parents make negative comments on them |
| A．privacy online |
| B．social networks |
| C．the generation gap |
| D．parents' friend requests |
| A．parents | B．teenagers |
| C．teachers | D．researchers |
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科目：高中英语 来源： 题型：阅读理解
Dogs and cats are not for students who live in the dormitory. Just think about the noise, the smell and all that wild behaviorchewing on whatever they can get their teeth on, or knocking over the trash can. But don't feel sad. There are smaller and less destructive pets to make your dormitory life colorful.
Betta fish
They make great pets with their big personality and astonishing colors, ranging from bright red, dark blue to lemon yellow. Unlike many fish, most bettas react to their owner's presence and become more active when they are nearby, which is unusual in the fish world.
Chinchillas
Without bad smell, about the size of a rabbit and with fur so dense that they can't get pests such as fleas(跳蚤), the friendly creature originally from the Andes Mountains in South America makes an ideal indoor pet. Chinchillas are very social animals, so if you only have one, you will become its family. In cold winter days, in a glace at this fury pet in a dorm will bring you a lot of warmth.
Land hermit crabs
In a society where owners are often asked “Are they tasty？”， land hermit crabs are among the most unlucky animals commonly kept as pets. But they are easy to care for, inexpensive and fascinating to watch. And the fact that they don't cause any allergic reactions makes them perfect for college dormitories.
Redeared sliders
If you're interested in a lifelong friend, a redeared slider makes a wonderful pet. If well cared for, they can live for around 40 years. But there are a couple of things you should know. Redeared can grow to an adult size of up to 30cm! So you may need a larger tank quickly. In addition, you will need to provide UV lighting, water heater, and a swimming area and a basking (晒太阳) area. Housing a red eared slider is not easy.
【小题1】All the dormitory pets mentioned in the text are ________.
| A．active and allergic | B．quiet and peaceful |
| C．colorful and tasty | D．small and smelly |
| A．Bettas are active and rich in colors. |
| B．Chinchillas are originally mountain animals. |
| C．Land hermit crabs are allergic but tasty. |
| D．Redeared sliders need more care from the owner. |
| A．Betta fish | B．Chinchillas |
| C．Land hermit crabs | D．Redeared sliders |
| A．introduce the best way to keep pets |
| B．offer useful tips for choosing pets |
| C．inform students of lifestyle of pets |
| D．recommend some dormitory pets |
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科目：高中英语 来源： 题型：阅读理解
Can you believe everything that you read? It seems as if every day, some new articles come out about a new discovery about this or that. For example, water is bad for you, or good for you. The answer depends on which scientific study has just come out. People cannot decide which food items are healthy, how pyramids were constructed, and why dinosaurs disappeared. When we look for answers we sometimes can believe persuasive researches and scientists. But how trustworthy are they really? Here are two examples of scientific hoaxes (骗局).
As far back as 1726, Johann Beringer was fooled by his fellow scientists into thinking he had made an amazing discovery. The fossils of spiders, lizards, and even birds with the name of God written on them in Hebrew were unlike anything that had been found before. He wrote several papers on them and was famous for those only to have it revealed that they were planted by jealous colleagues to ruin his reputation.
When an early human being was discovered in 1912, scientists at this time were wild with excitement over the meaning it had for the theory of evolution. There were hundreds of papers about this Piltdown man over the next fifty years until it was finally discovered to be a complex hoax. The skull (头骨) of a man had been mixed with the jawbone of an orangutan (猩猩) to make the ape (猿) man.
The next time you read the exciting new findings of a study of the best scientist, do not automatically assume that it is true. Even qualified people can get it wrong. While we certainly should not ignore scientific research, we do need to take it with a grain of salt. Just because it is accepted as the truth today does not mean it will still be trustworthy tomorrow.
【小题1】What does Paragraph 1 want to say?
| A．Researchers and scientists are not perfect. |
| B．Something that we read may not be true. |
| C．Researchers and scientists know everything. |
| D．People don’t know whether water is good or bad. |
| A．His fellow scientists wanted to make fun of him. |
| B．His workmates are eager to become famous too. |
| C．These scientists made a mistake because of carelessness. |
| D．His colleagues envied him and did so to destroy his fame. |
| A．was in fact a complex hoax |
| B．was a great scientific invention |
| C．contributed to the theory of evolution |
| D．had the skull like that of an ape |
| A．Happily. | B．Generally. | C．Doubtfully. | D．Completely. |
| A．Hebrew is probably a kind of language. |
| B．Truths of science will never be out of time. |
| C．People believe scientists because they are persuasive. |
| D．We are advised to believe famous scientists. |
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