2．Businesses are witnessing a difficult time，which has in turn produced influence on consumers'desire to go green．However，shoppers are still laying stress on environmental concerns．
Two thirds of customers say that environmental considerations inform their purchases to the same degree as they did a year ago，while more than a quarter say that they are now even better aware of the environmental effect on what they buy．
This may help to influence how shops store goods on their shelves．And the companies should still make efforts to become more environmentally friendly．Two out of three people think it is important to buy from environmentally responsible companies，with about one in s even saying that they had even decided to take their custom elsewhere if they felt a company's environmental reputation was not good enough．
Harry Morrison，chief executive（主管）of the Carbon Trust，sympathizes："I understand this situation where survival is very important now．But from environmental considerations，the clock is ticking-we don't have much time．In addition，cutting carbon has an immediate effect as costs drop and a medium-term benefit for the brand．"
Larger companies have an extra motivation to look at reducing their carbon footprint，as new rules next year will require businesses to buy carbon allowances to make up for their emissions（排放）．Those that have taken early action will have a head start．More than two thirds of consumers are not clear about which companies are environmentally responsible．This suggests that firms that are able to relay clearly their message to the public will be in a pole position to attract shoppers．
The Carbon Trust believes that it can help by informing customers about the good work companies are doing．"When companies are granted（授予）the standard，they can use a logo（标识）in all their marketing which makes it clear that they are working towards cutting emissions，"Mr．Morrison said．
44．What's the main idea of the passage？D
A．Businesses are finding ways to send their message to the shoppers．
B．Companies will soon get information about cutting carbon emissions．
C．Firms are making efforts to encourage customers to keep goods at home．
D．Firms are urged to cut carbon emissions by shoppers'environmental awareness．
45．The underlined word"inform"in Paragraph 2 probably means"A"．
A．affect B．change C．disturb D．reject
46．According to Harry Morrison，businessesA．
A．will benefit from cutting carbon emissions
B．should buy carbon allowances for shoppers
C．are required to make up for their carbon emissions
D．have encouraged shoppers to take their custom elsewhere
47．We can learn from the passage that businesses willC．
A．have a strong desire to reduce costs
B．use the same logo in their marketing
C．gain advantages by taking early action
D．attract more shoppers by storing goods．
分析 本篇文章为说明文．文章讲到现在顾客在购物时已经开始考虑环保的问题，面对顾客环保的心理需求，企业只有主动采取措施，减少排放，才会更好地赢得顾客的信赖，进而获得更好的收益．
解答 44．D 主旨大意题．根据第一段最后一句"However，shoppers are still laying stress on environmental concerns．"及最后一段第一句"The Carbon Trust believes that it can help…"可知，顾客环保意识的进一步提高促使公司去减排．故选D项．
45．A 词义猜测题．根据本段中的"Two thirds of customers say that environmental consideration inform their purchases to the same degree as they did a year ago…while more than a quarter say that they are now even better aware of the environmental effect on what they buy．"可知，三分之二的顾客说环境方面的考虑影响着他们的购买力，和一年前达到相同的程度…可以推出，inform意为"影响"．change"改变"；disturb"打扰，妨碍"；reject"拒绝"，故选A．
46．A 细节理解题．根据第四段最后一句"cutting carbon has an immediate effect as costs drop and a medium-term benefit for the brand"可知，哈利•莫里森认为企业会从减排中获益．故选A．
47．C 推理判断题．根据第五段的"Those that have taken early action will have a head start"和"This suggests that firms that are able to relay clearly their message to the public will be in a pole position to attract shoppers．"可知，早采取行动减排的企业可以更好的吸引顾客，获得优势．故选C．
点评 本文是政治经济类阅读，考查学生对细节的理解把握和推理判断能力，做题时一定要找到文章中的原句，和题干进行比较，再做出正确选择．在做推理判断题时不要以个人的主观想象代替文章的事实，要根据文章事实进行合乎逻辑的推理判断．
