The market investigation is indispensable to sales promotion. They are as closely related as the lips and teeth, so to speak. What you produce is for sale on the market. It would be impossible to succeed in selling a product without first investigating the market.
In the international market, goods on sale coming from different countries and suppliers are always facing keen competition. Under such circumstances, they will try everything possible to familiarize themselves with the market conditions. In making investigations, we ought to get information about what similar items the competitors are offering on the market, what prices they are quoting（报价）, what features their products have, who are their regular customers, etc. Then, how can we obtain such information? There are many channels that we can make use of in doing this sort of work. The commercial counselor's offices of our embassies stationed abroad can help us in making market investigations. Nowadays, our import and export corporations send their trade groups abroad every now and then. One of their purposes is to make market surveys on the spot.
Certainly, face-to-face talks with foreign businessmen are also important channels to get market information. The Chinese Export Commodities Fairs and some other fairs of similar nature as well as visits of foreign businessmen provide us with such opportunities. Of course, there are some other ways of making market investigations.
【小题1】In making market investigations, one should ______.
| A．get enough information concerned | B．advertise his products |
| C．produce high quality goods | D．none of the above |
| A．impossible | B．necessary |
| C．advisable | D．available |
| A．The relationship between market investigation and sales promotion is just as that of the lips and teeth. |
| B．It is impossible to succeed in selling a product without market investigation. |
| C．There are various ways of making market investigation. |
| D．Production goes before market investigation. |
| A．to have commercial counsellor' s office of our embassies stationed abroad |
| B．to promote the quality of our own products |
| C．to send trade groups abroad every now and then |
D．to have face-to-face talk s with foreign businessmen |
阅读快车系列答案科目：高中英语 来源： 题型：
In the market, vegetables are sold by _______ kilogram, I mean, by _______ weight.
A. the; 不填 B.不填; 不填 C. the; the D.不填；the
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科目：高中英语 来源： 题型：阅读理解
完形填空（共20小题；每小题1.5分，满分30分）
阅读下面短文，掌握其大意，然后从下面各题所给的四个选项（A、B、C和D）中，选出最佳选项。
Mother came from our home village. She stayed with us for ten days. When she was ___36____ to leave, she wanted to buy us something ____37___ a present.
“You’ve got ___38____,” she said, “but you seem to have got ___39____. The TV set is yours, but the people who walk back and forth in it are all ___40____, even murderers, corrupt officials and thieves come in and ___41____ it from time to time. The radio cassette player is yours, but it’s all others who __42____ in it. The books on the shelf are yours, but they are all ___43____ by others. The fridge is yours, but all the year round it’s ____44____ frost that comes from God knows where. __45___they make your life easy and comfortable, ___46___ of them BELONGS to you in the real sense of the word.
___47___ the day she was to leave for home, she got up early in the morning and ____48____ back a pickle(泡菜) pot from the market.
“___49____ some pickle in it,” she said, “and have something ____50____ suits your own taste.”
Since then pickles of our own ____51_____ had been added to our diet. When we had guests, we often had pickles ____52____ wine. Slightly intoxicated(excited greatly), everyone would say, “A country flavor, not bad, Not bad, a country flavor (特别的风味)”.
____53___ we had something to our own taste. When we looked at the ___54____, it was standing quietly at the corner. Amid the hustle and bustle of our ____55___ life and in the apartment of reinforced concrete, the pot stood there by itself, brewing an old and simple flavor.
A. on B. about C. for D. of
.A. since B. because C. as D. for
A. everything B. something C. nothing D. anything
A. everything B. something C. nothing D. anything
A. murderers B. thieves C. actors D. strangers
A. out B. out of C. into D. along
A. sing B. dance C. plays D. act
A. writing B. written C. read D. reading
A. full B. filled of C. filled with D. full with
A. As B. But C. Because D. Though
A. no one B. none C. neither D. either
A. On B. In C. During D. Of
A. took B. brought C. fetched D. carried
A. Do B. Cook C. Make D. Prepare
A. what B. / C. that D. as
A. smell B. sound C. feel D. taste
A. to go with B. went with C. to drink D. drinking
A. But B. So C. And D. Or
A. pot B. TV set C. radio D. shelf
.A. ordinary B. usual C. every day D. everyday
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科目：高中英语 来源：2015届辽宁省锦州市高一12月月考英语试卷（解析版） 题型：完型填空
We can’t live without food. Today our knowledge of food and what it does for our bodies is far more advanced than____1_____of the old times. Now we know____2___vitamins and how each kind of vitamins__3_____in the growth of a special part of our body._____4____ on the market all kinds of vitamins which we can take to______5____our lack of certain important things which are needed for good health.____6____ if we eat well and properly, the food that we eat will ___7____ our bodies and so there is no____8_____to take any kind of vitamins ____9____ our doctors tell us that our bodies are_____10____of something which can be supplied by it. Generally speaking, everything we eat ____11____ some good to our bodies, but if we eat ____12____ of one kind of food and pay______13____attention to others, we may have too much of one kind and not____14____ of others. Then we may be ____15___ trouble. We are often told___16_____ we must eat some meat every day in order to get the necessary proteins. That is only____17____true, for proteins are not found only in meat. We can also get them___18____some vegetables. The best advice about ____19___ to eat is that we should eat all kinds of food____20__ never too much of one kind.
1. A．it B．those C．that D．this
2. A．of B．about C．/ D．for
3. A．does B．makes C．helps D．works
4. A．There have B．There are C．They are D．They have
5. A．have for B．make for C．get for D．make up for
6. A．Of course B．Then C．But D．And
7. A．attend B．take care of C．look for D．pay attention to
8. A．worry B．possibility C．need D．chance
9. A．when B．if C．unless D．until
10. A．short B．lost C．part D．full
11. A．has B．is C．makes D．does
12. A．too much B．too little C．too few D．too many
13. A．too little B．too much C．a little too D．much too
14. A．a little B．little C．many D．enough
15. A．into B．at C．in D．out of
16. A．when B．that C．how D．where
17. A．likely B．partly C．hardly D．really
18. A．from B．for C．of D．into
19. A．what B．whether C．why D．which
20. A．even B．or C．and D．but
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科目：高中英语 来源：2015届广东省东莞市高一3月月考英语试卷（解析版） 题型：信息匹配
阅读下列应用文及相关信息，并按照要求匹配信息。请在答题卡上将对应题号的相应选项字母涂黑。
A. King’s Garden Villa (别墅): a large villa area on Xiaoyun Road, near the subway station and within the Tian He business circle.
B. New Car Buyer is the only magazine in Australia that covers every new car on the market. The magazine gives details of small cars, small/medium cars, medium cars, family cars, coupe & sports cars and luxury cars on the Australian market.
C. Cheap Eats In Sydney is a guide to more than 600 restaurants where you know you will get smart service, great food and top value.
D. Choosing a School for your child, each copy covers more than 400Victorian city and major country high schools, and explains their exam methods, new ideas and all facts of each state’s teaching system.
E. The Used Car is a guide for anyone looking to buy a used car. We are trying to save you money and make sure you don’t get into trouble. In this magazine you can get the best deal for your car.
F. Pymble Ladies’ College encourages your daughters to discover and develop her own special talents and abilities. For more information, please telephone our secretary on (02) 9855 7799 or visit our website at www.pmblelc.nsw.edu.au
请阅读下列参与者的信息,然后匹配参与者和适合他们的活动。
1.Mr. Smith wants to buy a car. He wants to buy a used one for he hasn’t enough money, but he knows little about the business on used cars. Where can he find some help?
2.Tony just got married and is spending his honeymoon in Sydney. They want to find somewhere nice to have their supper.
3.Mr. and Mrs. Li want to send their only son Li Zhi to go to high school abroad. They want to choose a good school for their child. They need a guide.
4.Mr. Garry Brown plans to send his two daughters to a school only for girls. He thinks this kind of school is much better for them than any other kind of school.
5.Echo wants to buy a big house for her parents. She is a millionaire and likes big and comfortable house.
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科目：高中英语 来源：2012-2013学年辽宁省沈阳市高三高考领航考试（二）英语试卷（解析版） 题型：阅读理解
Celebrity(名人) has become one of the most important representatives of popular culture. Fans used to be crazy about a specific film, but now the public tends to base its consumption(消费) on the interest of celebrity attached to any given product. Besides, fashion magazines have almost abandoned the practice of putting models on the cover because they don’t sell nearly as well as famous faces. As a result, celebrities have realized their unbelievably powerful market potential, moving from advertising for others’ products to developing their own.
Celebrity clothing lines aren’t a completely new phenomenon, but in the past they were typically aimed at the ordinary consumers, and limited to a few TV actresses. Today they’re started by first-class stars whose products enjoy equal fame with some world top brands. The most successful start-ups have been those by celebrities with specific personal style. As celebrities become more and more experienced at the market, they expand their production scale rapidly, covering almost all the products of daily life.
However, for every success story, there’s a related warning tale of a celebrity who overvalued his consumer appeal. No matter how famous the product’s origin is, if it fails to impress consumers with its own qualities it begins to resemble an exercise in self-promotional marketing. And once the initial(最初的) attention dies down, consumer interest might fade, loyalty(忠诚) returning to tried-and-true labels.
Today, celebrities face even more severe embarrassment. The pop-cultural circle might be bigger than ever, but its rate of turnover has speeded up as well. Each misstep threatens to reduce a celebrity’s shelf life, and the same newspaper or magazine that once brought him fame has no problem picking him to pieces when the opportunity appears. Still, the ego’s(自我的) potential for expansion is limitless. Having already achieved great wealth and public recognition, many celebrities see fashion as the next frontier to be conquered. As the saying goes, success and failure always go hand in hand. Their success as designers might last only a short time, but fashion—like celebrity—has always been temporary.
1.Fashion magazines today .
A．seldom put models on the cover
B．no longer put models on the cover
C．need not worry about celebrities’ market potential
D．judge the market potential of every celebrity correctly
2.A change in the consumer market can be found today that .
A．price rather than brand name is more concerned
B．producers prefer models to celebrities for advertisements
C．producers prefer TV actresses to film stars for advertisements
D．quality rather than the outside of products is more concerned
3.The underlined sentence in Paragraph 4 indicates that any wrong step will possibly .
A．decrease the popularity of a celebrity and the sales of his products
B．damage the image of a celebrity in the eyes of the general public
C．cut short the artistic career of a celebrity in show business
D．influence the price of a celebrity’s products
4.The passage is mainly about .
A．celebrity and personal style B．celebrity and market potential
C．celebrity and fashion design D．celebrity and clothing industry
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