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  Up until now, Disney's attempt into China has been anything but magical.Its Hong Kong theme park, opened in 2005, has had a difficult time due to early mistakes and competition.But Disney doesn't throw in the towel in a market with 1.3 billion potential customers.After more than a decade of negotiations, Disney can build its second Disneyland in Shanghai.

  Disney officials wouldn't say when the park will open or how much it will cost.But the company stated in press release that the Shanghai park will include“characteristics adapted to the Shanghai region”.

  The approval for park construction comes among China's ongoing efforts to develop its tourism sector, which is expected to increase by 3% this year.

  Since the mainland Chinese make up a third of visitors to Hong Kong Disneyland, some fear that the Shanghai park will take tourists away from the former park.Since opening four years ago, Hong Kong Disneyland has underperformed due to its small size-300 acres, the smallest of any Disney parks-as well as high ticket prices and competition from Ocean Park.

  Disney has also made several market miscalculations.Analysts say the company, in trying not to make the same mistakes it did in Paris by failing to be adapted to local tastes, may have done too much in its efforts to adapt the Hong Kong park to Chinese customers.For example, the park's restaurants originally planned to serve the shark's fin soup, until environmentalists protested(抗议).

  Disney officials dismissed concerns that a new park in Shanghai will steal Hong Kong customers.“We see Hong Kong Disneyland and the Shanghai park as complementary(互补的),”said an official.“We believe the Chinese market is large enough to support more than one park.”

  Further expansion in Asia may be a good bet.Last year, roughly a quarter of Disney's profit came from overseas operations.Asia contributed just 5%, but leisure-industry experts are confident about the region's potential.

(1)

The underlined phrase“throw in the towel”in Paragraph 1 means“________”.

[  ]

A.

have a good idea

B.

admit that it has been defeated

C.

bring hope

D.

invest more money

(2)

The Chinese government agreed on the construction of Shanghai Disneyland with the aim of ________.

[  ]

A.

developing Shanghai's tourism

B.

competing with Hong Kong Disneyland

C.

hosting a successful Disney celebration

D.

promoting the development of local culture

(3)

A tourist gives up the idea of visiting Hong Kong Disneyland probably because ________.

[  ]

A.

it is not well adapted to Chinese customers

B.

it lacks attractions

C.

environmentalists protest

D.

it is very small and the ticket price is high

(4)

From the passage, it can be inferred that ________.

[  ]

A.

only after long years of negotiations can Disney build its second park in Shanghai

B.

when the Shanghai park will open and how much it will cost haven't been decided

C.

the Shanghai park will be as successful as the Hong Kong theme park

D.

Paris Disneyland was not so successful, failing to satisfy the taste of the local people.

答案:1.B;2.A;3.D;4.D;
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[  ]

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stay

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leave

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earth

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A.

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[  ]

A.

at midnight

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[  ]

A.

gift

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honor

C.

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(9)

[  ]

A.

for more

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any more

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[  ]

A.

turn to

B.

fight for

C.

struggle with

D.

bend over

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A.

superiority

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[  ]

A.

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[  ]

A.

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[  ]

A.

amongst

B.

by

C.

for

D.

against

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[  ]

A.

others

B.

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C.

the other

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the rest

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[  ]

A.

equal and simple

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C.

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D.

unique and different

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[  ]

A.

each other

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A.

combined

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A.

cleans

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