Question

【题目】Stories Behind Famous Company Names

	Inventor Caleb Bradham had originally wanted to be a doctor but started working in a pharmacy when he returned home to North Carolina. In 1893, he made up what he first called “Brad’s Drink,” a mix of water, sugar, caramel, lemon oil, nutmeg, and other flavors. Five years later, he renamed it Pepsi-Cola. He claimed the drink could help with digestion(消化), or dyspepsia, the term from which Bradham adapted the name Pepsi.
	This luxury car maker combined elements from the Ford and Oldsmobile companies when it was started in 1902 and later became known for its innovation and high quality. The company was named after the French explorer Antoine Laumet de la Mothe Cadillac, who founded the city of Detroit in 1701.
	Company co-founder Gordon Bowker has said that while brainstorming names, someone brought out a map that featured the old mining town of Starbo. That may have led him to think of Starbuck, the first mate in Herman Melville’s famous novel, Moby Dick. Not only the company name but also the origin of its logo has aroused great curiosity.
	The inventor of Rolex, Hans Wilsdorf, was looking to make an elegant, yet precise, wristwatch. He wanted a name that was easy to say, worked in different languages, and looked good on the watches. He settled on Rolex in 1908.

【1】Which company name has a close relationship with literature?

A.PepsiB.Cadillac

C.StarbucksD.Rolex

【2】Which of the following statements is True?

A.Caleb Bradham aimed to cure dyspepsia with Pepsi.

B.Hans Wilsdorf intended Rolex to be universally accepted.

C.Cadillac was named after the founding father of the company.

D.Starbucks was used due to the co-founder’s love for his hometown.

【3】From the passage, we can learn that .

A.a famous company name is easy to spell

B.a special story can make a company famous

C.a company name usually has a special meaning in it

D.a company name is related to the founder’s profession

Answer 1

【答案】

【1】C

【2】B

【3】C

【解析】

这是说明文。文章主要介绍了4所著名公司名字背后的故事。

【1】细节理解题。由Starbucks介绍中的第二句“That may have led him to think of Starbuck, the first mate in Herman Melville’s famous novel, Moby Dick.”可知，那可能让他想起了赫尔曼·麦尔维尔的著作《白鲸记》中的第一个大副Starbuck。由此可见Starbuck的名字和文学作品有关。结合选项可知，选项C正确。

【2】细节理解题。由Rolex介绍中的第二句“He wanted a name that was easy to say, worked in different languages, and looked good on the watches.”可知，他想要一个容易说，能用不同语言表示，并且在手表上看起来不错的名字。由此可见，Hans Wilsdorf想要的名字应该是让人容易说，不同语言也可以表示它 ，这样人们才能广泛地接受。结合选项可知，选项B正确。

【3】推理判断题。由全文内容可知，Pepsi介绍中的最后一句“He claimed the drink could help with digestion(消化), or dyspepsia, the term from which Bradham adapted the name Pepsi.”，表示的是他声称这款饮料能帮助消化或者消化不良，从这个术语Bradham改编了这个名字Pepsi。Cadillac介绍中的最后一句“The company was named after the French explorer Antoine Laumet de la Mothe Cadillac, who founded the city of Detroit in 1701.”表示的是这个公司是以法国探险家Antonie Laumet De La Mothe Cadillac命名的，这位探险家在1701年发现了底特律市。Starbucks介绍中的第二句“That may have led him to think of Starbuck, the first mate in Herman Melville’s famous novel, Moby Dick.”表示的是那可能让他想起了赫尔曼·麦尔维尔的著作《白鲸记》中的第一个大副Starbuck。Rolex介绍中的第二句“He wanted a name that was easy to say, worked in different languages, and looked good on the watches.”表示的是他想要一个容易说，能用不同语言表示，并且在手表上看起来不错的名字。由此可见，四家公司的名字都有它的故事和意义，所以公司的名字通常有一个特殊的意义。结合选项可知，选项C正确。